We are
Cross Continental
Our Story
Founder Martin He recognized early on the challenges European companies face in reliably sourcing products in China. With his intercultural expertise and industry experience, he founded Cross Continental Ltd. to provide transparent processes and verified manufacturer access for customers from all over the world. What began as a personal network is now a strong partner for international sourcing and production security. Our goal remains: efficiency, trust, and quality in trade with China.
50+
Satisfied Customers worldwide
100+
Direct Partnerships with factories
Our Mission
Cross Continental is your experienced trading partner for efficient procurement from Asia. We connect European companies with quality-tested manufacturers in China – reliably, transparently, and solution-oriented.
Our Vision
We want to be the first point of contact for companies looking for reliable manufacturing partners in Asia. With our deep understanding of the Chinese manufacturing industry, a strong network, and innovative sourcing solutions, we make international trade efficient, sustainable, and future-proof.